Be Prepared For A Long Ride. Be Comfortable Starting Small And Have Faith In Yourself.
FOUNDER, SOUL GOOD PROJECT
Amanda is the founder of Soul Good Project, a local natural skincare brand that is not only handmade with love, but also focuses on producing sustainable products based on their belief that small steps will lead to big changes. Apart from being a thriving entrepreneur, Amanda also donated one months worth of profits during the peak of the Covid-19 pandemic. She hopes to encourage a mindset shift in Singaporeans towards entrepreneurship.
1) Why did you decide to start a natural skincare business? As someone who suffers from sensitive skin, I was frustrated at the lack of range and access to healthy skincare products which led me to explore making alternative versions. Realising the need for specialty skincare alternatives, I took up a Diploma in Skin Care Formulation, and began formulating products that were wholesome, allergen-aware and handmade with love. Having grown up in an enterprising household with entrepreneur parents, I am always inspired by them and want to create solutions for the society. 2) Why is sustainability one of the focuses of your business? We believe small steps will lead to big changes. We want to do our bit to reduce plastic packaging: as part of our ongoing effort to promote sustainability, each product comes in recyclable glass bottles. We do this for the longevity of nature, honouring its life-giving resources now and for the future generations. By preserving natures abundance, our bodies and souls are cared for in return. 3) What were the hardest parts of your journey in starting a small business? The hardest part is the mindset. Every day is a challenge, and we need to be determined enough to go through all these obstacles. There are always uncertainties in running a business from quitting your job to taking the financial risk and dealing with things beyond your control. 4) How has starting a business in Singapore changed you? Honestly, I must say starting a business in Singapore is a blessing in disguise. The government provides a lot of support through grants especially during this period. The support for the local brands is tremendous and the ease of expansion has helped many startups. Starting a business here definitely gave me the confidence to continuously bring Soul Good Project to a global stage. 5) What made you decide to donate one months worth of profits to support others during the Covid-19 pandemic? I understand that Im not the only one facing challenges during the Covid-19 pandemic and there are many people that are affected. Im thankful for the support I received for my business and would like to lend a helping hand to the rest as well. Im genuinely happy and thankful whenever I can help. 6) What is some advice you would give to others who would like to start a business in Singapore as well? Be prepared for a long ride. Only do it if youre ready for uncertainties and aspire to make a change in the society. Be comfortable starting small and have faith in yourself. Use failure to your advantage. Learn from mistakes and grow from there. 7) If you could do/change anything about Singapore or your life, what would it be? Theres nothing I want to change about my life as of now but if theres anything I could do to change anything in Singapore is to encourage entrepreneurship (or support towards entrepreneurship) and encourage a mindset shift amongst Singaporean. 8) What does thriving mean to you? The word that comes to my mind when it comes to thriving is grit. How persevering you are in your goals, passion or principles in life.