“Although we can’t be there with them physically. We want...

SG Strong started as a crisis response fund during Covid pandemic in 2020 to support groundup initiatives.
In partnership with GIC, it has now evolved to become Singapore’s first Groundup Leader Fellowship - investing in outstanding community leaders to deliver systems-level change.
FROM GROUNDUPS TO IMPACT
More groundup initiatives started
More established network of
groundup groups
$1.05M
Total Funds Raised
$1.50 : $1
Benefit Cost Ratio
223,583+
No. of Beneficiaries Reached
210
Projects Supported
159
Groundup Groups
17,994
No. of Volunteers
SG Strong Fellowship
In partnership with GIC, the SG Strong Fellowship is a 12-month programme that aims to establish a network of leaders to forge a new frontier for a thriving groundup community.
What does the fellowship do?
To nurture a collaborative community of groundup leaders that is equipped, supported and connected, while also developing their ability to identify sector gaps, build self-efficacy and strengthen their commitment to the cause.
Our SG Strong Journey
Phase 1
Respond
Responding to
the crisis
Feb 2020 – Sep 2021
Phase 2
Recovery
Recovering from
the crisis
Oct 2021 – April 2023
Groundup@SG Initiative
Phase 3
Develop
Developing leaders that
emerged from the crisis
May 2023 – Present
SG Strong Fellowship
When Covid-19 hit our shores, The Majurity Trust with the support of Singapore-based family foundations, philanthropists and corporate partners launched the SG Strong Fund in 2020 as a crisis response fund. It was the start of challenging times for Singapore. But the unprecedented difficulties compelled us to do more for groundup initiatives that rose up to face the challenges head-on. 10 donors rallied together with $550,000 to launch the fund.
In 2021, as the situation stabilised, we turned our efforts to focus on recovery from the crisis. With support from the Community Foundation of Singapore, we launched Groundup@Sg as a second phase of SG Strong, supporting groundup initiatives that were helping to build more resilient communities on the ground.
The COVID-19 situation continues to evolve today. The fear that gripped us at the start of the crisis has given way to a new normal as our society adjusts and copes. Despite the unprecedented difficulties we have been facing, we continue to see an overwhelming outpouring of kindness, strength and resilience in our community. We are humbled and encouraged by the opportunity that The Majurity Trust has been given to support and enable the groundup initiatives to do good.
As we move forward, we remain certain that a flourishing groundup ecosystem is key to a resilient and crisis-ready Singapore, with community activators leading the way.
In 2023, with the support of GIC, we have evolved the SG Strong Fund into the SG Strong Fellowship, nurturing a network of groundup leaders ready to forge a new frontier for a thriving groundup community.
#SGStrong Stories
Together we are stronger than Covid-19. Read and be inspired by what our grantees have done.
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Special Thanks
The Majurity Trust would like to thank the following philanthropists, foundations and corporate offices for giving to the SG Strong Fund. Their quick response allowed the ground-up initiatives to meet the urgent needs of the community during the COVID-19 crisis:
Seed Donors
Other Donors
The Majurity Trust would also like to thank The Community Foundation of Singapore for their generous donation of $300,000 to kickstart Groundup@Sg, furthering the impact of ground-up efforts.
Groundup@Sg
A partnership between The Community Foundation of Singapore and The Majurity Trust. More than a year into the pandemic, ground-up groups in Singapore continue to step up and want to do more for the community. This $300K funding initiative is an extension of the SG Strong Fund to help ground-ups build capacity and strengthen their impact as part of the SG Strong Community.
Applications for the Groundup@Sg funding initiative is now closed.
Grant Panel
Overseeing the grant approval process is our distinguished grant committee:

Mr Harris Zaidi
Director, Arte Pro and SGStrong Donor

Mr Martin Tan
CEO, The Majurity Trust

Ms Donna Cheng
Senior Director, Strategic Communications, The Majurity Trust

Ms Joyce Teo
Deputy Chief Executive Officer, The Community Foundation of Singapore
Frequently Asked Questions
1 What is the SG Strong Fund?
The SG Strong Fund was launched in February 2020 to support ground-up initiatives during the COVID-19 pandemic. In the initial fundraising round, we raised a total of $550,000 from 10 philanthropists, corporate and family foundations. This supported a total of 149 community-led initiatives, galvanised 10,615 dedicated volunteers and touched the lives of 196,359 beneficiaries.
2 What is Groundup@Sg?
Groundup@Sg is a $300K funding partnership initiative between The Majurity Trust and The Community Foundation of Singapore’s Sayang Sayang Fund to support ground-up teams in Singapore in their capacity-building efforts and strengthen their impact as part of the SG Strong Community.
3 Who’s eligible to apply for Groundup@Sg?
-
Applicants should be from ground-up teams. (i.e. volunteer-led and driven groups, unregistered groups)
-
Applicants should be at least 18 years old and above and residing in Singapore.
-
Applicants’ ground-up initiative should benefit local vulnerable communities.
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Ground-up teams looking to build capacity and/or trial new approaches to serve the community.
4 What are the grant details?
Approved projects can receive funding of up to 90% of the actual project cost, capped at $7,000.
5 What expenses can be supported under Groundup@Sg?
Project-based expenses
Organisational development/capacity-building resources, i.e. productivity tools and software, volunteer learning workshops
Stipends to cover project management and relevant volunteer expenses, capped at 20% of approved funding
6 How can I apply for Groundup@Sg?
Submit a grant enquiry to indicate your interest and the TMT grants team will get back to you within 2 days to proceed with your application.
7 What is the approval timeline?
The outcome of the application will be shared within 1 month after the TMT grants team has clarified the proposals with applicants.
8 What are the conditions of the grant?
Grantees are required to submit a short report with proof of expenditure (i.e. receipts and invoices) within 2 weeks after the project has been completed.
9 How will the funding be disbursed?
Disbursements are made via bank transfer 5-10 working days after the Grant Agreement Form is signed. 50% will be given upfront and the remainder to be disbursed after the submission of the Project Completion Report.